10 Things Businesses Can Learn from Texting Your Valentine

What can businesses and organizations learn from sweetheart texts in 2020? Quite a lot, actually. Consumer and client relationships with brands have become more like deep friendships. In fact, it’s not uncommon to hear people talk about “breaking up” with a brand they’ve loved for years. We’ve anthropomorphized businesses. The norms of social SMS & WhatsApp communication in 2020 are also best practices for organizations hoping to gain loyal and delighted customers, students/alumni, or clients. In actuality, businesses, nonprofits, and schools are, in some, way, replicating stages of romantic relationships by finding possible matches, courting, gauging interest, making it official, […]

Salesforce Report: The State of Higher Education Cover

DOWNLOAD: The State of Salesforce in the Higher Education Sector 2019-2020 Report by Cloud for Good

Giving Context: The Importance of Salesforce for Higher Ed Before diving into Cloud for Good’s report on Salesforce for Higher Education in 2020, let’s widen our lens to view the landscape in which this report emerges. Outside of the Salesforce ecosystem, we find the context that gives this report’s findings great urgency for. As a result, we’ll understand why optimizing Salesforce CRM implementations help Higher Ed stay afloat and thrive. Higher Ed Needs to Win and Retain Students & Donors Today, higher education institutions are competing for fewer students. The National Student Clearinghouse Research Center reported that in 2019, 250,000 […]

2019-2020 State of Salesforce in the Nonprofit Sector Report Cover

DOWNLOAD: The State of Salesforce in the Nonprofit Sector Report 2019-2020 by Cloud for Good

Which Way is Up for Nonprofits using Salesforce? DreamforceHolidaysNewYear: There really isn’t any space, is there? Dreamforce gets us trailblazers future-focused and jazzed on everything under the Sun we could possibly do to leverage Salesforce. When the excitement settles, we have the behemoth task of prioritizing our CRM dreams. Which implementations will make the most significant impact while remaining accessible to teams with potentially limited resources and funding? Cloud for Good’s 2019-2020 State of Salesforce in the Nonprofit Sector Report provides an excellent way to cross-examine the seemingly infinite ways to improve your platform usage. Read the report and identify […]

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