SMS Compliance.

The Opt-Ins and Opt-Outs of SMS Compliance

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The Legalities of SMS Compliance There are a few terms of importance when it comes to SMS compliance. The TCPA, Telephone Consumer Protection Act sets limits telephone solicitations and use of automated equipment. This law, put into effect in the early 90’s, allows consumers to bring suit in court for damages up to $500 for each violation. On the other hand the┬áCTIA, Cellular Telecommunications and Internet Association, promotes the industry’s voluntary best practices while protecting consumers from unwanted messages. It is due to the continued, stringent regulation of text messaging through the TCPA and CTIA, texting is a trusted source […]